Types of Digital Marketing: Social Media Marketing
Introduction
Within 18 years, from 2004 to 2022, interactive digital channels such as Facebook, X (formerly Twitter) have dramatically grown. Today, there are 4.6 billion social media users globally. This equates to over 58% of the world’s population. The increase in the use of social media has also affected the marketing industry like other aspects of life. Over 80% of consumers report that social media significantly impacts buying decisions!
Under these circumstances, creating a comprehensive and right social media strategy has become a must for marketers to gain brand awareness, increase traffic, and generate leads.
A Valuable Way for Businesses to Reach Their Audience: Social Media Marketing
Social media marketing is the use of social media platforms to reach your audience, build your brand, increase sales, and drive website traffic. Social Media Marketing is a versatile process. It includes:
- Publishing great content which is interesting, funny or informative for the target group on the social media profiles,
- Listening to and engaging followers, analyzing your results,
- Running social media advertisements.
The major social media platforms today: Facebook Instagram Twitter LinkedIn Pinterest YouTube Snapchat TikTok
![social media marketing facebook marketsplace](https://mysoly.nl/wp-content/uploads/2022/07/social_media_marketing_facebook_marketsplace-2048x1536.jpg)
How does SM Marketing Work?
Follow these steps to determine your strategy and improve your market as you grow:
![determine your audience](https://mysoly.nl/wp-content/uploads/2022/07/audience.jpg)
1
Describe your audience
![determine your goals](https://mysoly.nl/wp-content/uploads/2022/07/goals.jpg)
2
Determine your goals
![budget and time](https://mysoly.nl/wp-content/uploads/2022/07/budget_and_time.jpg)
3
Use your resources such as budget, and time logically
![exclusive strategy](https://mysoly.nl/wp-content/uploads/2022/07/exclusive_strategy.jpg)
4
Determine an exclusive strategy for each platform
![publish content](https://mysoly.nl/wp-content/uploads/2022/07/publish_content.jpg)
5
Publish relevant and interesting content regularly
![interact wiht followers](https://mysoly.nl/wp-content/uploads/2022/07/interact_with_followers.jpg)
6
Interact with followers
![brand identity](https://mysoly.nl/wp-content/uploads/2022/07/brands.jpg)
7
Reflect on your brand identity
![](https://mysoly.nl/wp-content/uploads/2022/07/research.jpg)
8
Prioritize quality over quantity
![evaluate results](https://mysoly.nl/wp-content/uploads/2022/07/evaluate_results.jpg)
9
Evaluate your results
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