Types of Digital Marketing: Social Media Marketing

Within 18 years, from 2004 to 2022, interactive digital channels such as Facebook, Twitter have dramatically grown. Today, there are  4.6 billion social media users globally. This equates to over 58% of the world’s population.

The increase in the use of social media has also affected the marketing industry like other aspects of life. Over 80% of consumers report that social media significantly impacts buying decisions! Under these circumstances, creating a comprehensive and right social media strategy has become a must for marketers to gain brand awareness, increase traffic and generate leads.

social media

A Valuable Way for Businesses to Reach Their Audience: Social Media Marketing

Social media marketing is the use of social media platforms to reach your audience, build your brand, increase sales, and drive website traffic. Social Media Marketing is a versatile process. It includes:

  • Publishing great content which is interesting, funny or informative for the target group on the social media profiles,
  • Listening to and engaging followers, analyzing your results,
  • Running social media advertisements.
The major social media platforms today: Facebook Instagram Twitter LinkedIn Pinterest YouTube Snapchat TikTok
social media marketing facebook marketsplace

How does Social Media Marketing Work?

Follow these steps to determine your strategy and improve your market as you grow:

determine your audience


Describe your audience

determine your goals


Determine your goals

budget and time


Use your resources such as budget, and time logically

exclusive strategy


Determine an exclusive strategy for each platform

publish content


Publish relevant and interesting content regularly

interact wiht followers


Interact with followers

brand identity


Reflect on your brand identity


Prioritize quality over quantity

evaluate results


Evaluate your results

Mysoly also helps its customers to grow on social media during the branding and digital transformation process.

Mysoly is not a traditional digital marketing agency. Mysoly will bring you toether with a specialist, not an account manager. Get in touch with us immediately and get information about the most appropriate marketing plan for your needs and goals.