Digital Marketing Era’s
Do you know these about digital marketing:
- There are 4.65 billion social media users around the World. This number equates to 58.7 percent of the total global population!
- Over the past 12 months, 326 million new users have participated in social media!
- The number of social media users aged 13 and above, now equates to more than 75% of the global population.
- A typical social media user spends an average of close to 2½ hours per day using social media (More details).
This research carried out in April 2022 has shown that the digital world is constantly growing. At this point, it is possible to say that as a marketer, it is crucial to take advantage of the digital world with online advertising both to build a brand and to provide a great customer experience that also brings more potential customers and more.
The developments in the digital world and the widespread use of social media have revealed the term of “Digital Marketing.”
What is Digital Marketing?
Digital Marketing, also known as online marketing, is the promotion of brands, products and services to connect with potential customers through the internet and other channels of digital communication. These channels include websites, landing pages, social media, email, and mobile applications.
Also involves the creation and dissemination of the content through a variety of strategies across paid, earned, and owned digital channels, like SEO, SEM, pay-per-click (PPC) advertising, content management, social, email, text, and more.
Basically it is different from internet marketing, which is exclusively done on websites. Actually, it is a broad field, including reaching customers through email, content marketing, search platforms, social media, and more.
Why do we need it?
Digital marketing strategies provides marketers to determine their needs and goals, target an audience, and create a plan that best reaches that audience.
In the digital era, digital marketing has fundamentally changed how companies communicate with and deliver value to customers and appeared in nearly every aspects of business.
As a result, it is totally clear that you need to implement and execute a digital marketing strategy in the world transforming into a global online marketplace to compete other marketers and counterparts.
Mysoly will provide the support that you need. During your journey of digital marketing, Mysoly supports you in a great number of the field from creating and managing comprehensive marketing plans to designing websites and helping on social media.
Contact us immediately and upgrade your strategy to the best! See our case studies!