Types of Digital Marketing: Social Media Marketing
Introduction
Within 18 years, from 2004 to 2022, interactive digital channels such as Facebook, X (formerly Twitter) have dramatically grown. Today, there are 4.6 billion social media users globally. This equates to over 58% of the world’s population. The increase in the use of social media has also affected the marketing industry like other aspects of life. Over 80% of consumers report that social media significantly impacts buying decisions!
Under these circumstances, creating a comprehensive and right social media strategy has become a must for marketers to gain brand awareness, increase traffic, and generate leads.
A Valuable Way for Businesses to Reach Their Audience: Social Media Marketing
Social media marketing is the use of social media platforms to reach your audience, build your brand, increase sales, and drive website traffic. Social Media Marketing is a versatile process. It includes:
- Publishing great content which is interesting, funny or informative for the target group on the social media profiles,
- Listening to and engaging followers, analyzing your results,
- Running social media advertisements.
The major social media platforms today: Facebook Instagram Twitter LinkedIn Pinterest YouTube Snapchat TikTok
How does SM Marketing Work?
Follow these steps to determine your strategy and improve your market as you grow:
1
Describe your audience
2
Determine your goals
3
Use your resources such as budget, and time logically
4
Determine an exclusive strategy for each platform
5
Publish relevant and interesting content regularly
6
Interact with followers
7
Reflect on your brand identity
8
Prioritize quality over quantity
9
Evaluate your results
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